Apex Broadcasting in Hilton Head, SC, serves the Lowcountry which includes Hilton Head, Bluffton, Beaufort, Sun City, and Parris Island. Approximately 200,000 people reside in Beaufort and Jasper County area. Annually, 2.4 million tourists visit the area for golf, the beaches, and great climate.
Beaufort has been voted one of the best small towns in America and Bluffton is one of the fastest growing areas in the United States. The average age of the listening area is a perfect match for the Adult Contemporary format of SC 103. 104.9 The Surf caters the tourist and retired community of the Hilton Head area.
Apex Broadcasting in the Lowcountry is heavily involved in community events such as: